Luma AI launches Dream Machine as the video generation tools race intensifies

Hot on Kling's heels, Luma AI has launched Dream Machine, a transformer model that generates 5-second high-quality physically accurate, consistent shots. Luma AI claims that Dream Machine can generate 120 frames in 120 seconds, a claim that is hard to test using the free tier which is limited to 10 daily generations out of a total of 30 per month, and has a wait time determined by how many paid users are in the query. Paid tiers are $23.99 monthly for the Standard plan, $79.99 for the Pro, and a substantial $399.99 for the Premier service. Every paid tier allows commercial use of the generated videos and has a 20% discount for yearly billing.

Luma AI highlights that Dream Machine-generated shots feature consistent characters that accurately interact with the physical world, cinematic and naturalistic camera motions, and realistic, action-packed scenes. Perhaps to adjust users' expectations, Luma AI even explicitly showcases the model's limitations: it will sometimes morph an object into another, generate non-realistic movement, have trouble delivering accurate text, and create Janus-like two-headed creatures. Regardless, what has captured users' attention everywhere is that, like Kuaishou Technology's Kling, Dream Machine is available to all users for free (with limitations) for better or worse.