Bluesky expands Attie into an AI builder for social apps

Bluesky has expanded Attie into a builder for shareable social pages, taking the AI tool beyond its original focus on custom feeds. Users can now prompt Attie to build websites, games, quizzes and polls. Its launch announcement also points to AMAs, guestbooks and surveys.

The release connects those projects to Bluesky’s wider social network. According to Bluesky executives, creations are linked to builders’ AT Protocol identities, and Attie can suggest projects based on information in a creator’s public Bluesky profile. Neither capability was independently product-tested.

Bluesky Chief Operating Officer Rose Wang said creators can bring their own AI model or use open-weight options. She also said Attie projects can tap Bluesky’s audience and distribution. That is a company claim about potential reach, not a measured result for apps built with Attie.

Attie debuted in March as an invite-only agentic social app on AT Protocol. Its first feature let people describe the custom feed they wanted in natural language. The new release applies that prompt-based approach to interactive pages that users can share.

Bluesky CEO Toni Schneider described the feature as community-oriented social vibe coding rather than a solo creation experience. In a July company update, Bluesky said more than 2 million people had joined its network and nearly 200 new apps had launched in the AT Protocol ecosystem over the preceding four months. Those company figures cover the broader network, not adoption of Attie’s builder. The cited materials do not provide Attie-specific adoption or reach measurements.