Amazon Modifies Shopping Experience

Amazon Style opened their first-ever physical fashion store where clients can find collections of women’s and men’s clothing. Company decided to make the best of shopping on Amazon in real life: good prices and selection.

While using the Amazon Shopping app, customers can send items to a fitting room, from which they can use a touchscreen to browse more options, and ask for more sizes or styles that will be delivered straight to their room within minutes.

Likewise, customers can simply scan a QR code of the item to see available sizes, colors, overall customer ratings, and additional product details. In addition to that, shoppers can add any item to a fitting room or, if they don’t need to try it on, send it directly to the pickup counter.

Items scanned at Amazon Style are conveniently saved in the Amazon Shopping app, making it easy to revisit and purchase at a later time or easily find more items online from the new brands discovered in the store.