Sales automation startup Clay has secured $100 million in Series C funding at a $3.1 billion valuation, led by Alphabet's CapitalG. This latest round brings the company's total funding to $204 million. Clay's current valuation and funding are largely due to the company raising $40 million in a Series B expansion this January, as well as a tender offer led by Sequoia Capital, which agreed to purchase $20 million in employee stock.

Clay emerged with the mission to provide GTM (Go-To-Market) teams with an authoring environment that serves their needs similarly to how designers can turn to Figma, or developers can leverage IDEs and runtime environments. Crucially, amid debates about how many jobs AI is poised to automate, Clay's success has led to the creation of an entirely new role: GTM (Go-To-Market) Engineers. These professionals combine growth expertise with AI and automation to build revenue engines, amplifying sales teams by automating research, data entry, and messaging.

The role has gained significant traction, with Pave reporting that 400+ GTME positions were posted this spring, offering a median salary of $160,000—20% above traditional sales operations roles. Globally, members of the over 60 Clay clubs across 30 countries are learning GTM engineering. Relatedly, some Clay customers have gone on to launch their own GTM engineering agencies, businesses that have successfully scaled to millions in revenue in their first year.

Clay's growth trajectory is impressive, with the company on track to triple revenue this year to $100 million. Their AI agent has completed over 1.5 billion lifetime tasks, serving customers like Anthropic, Cursor, and Vanta. The Series C funding will accelerate product development toward building "the IDE for GTM".