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Luma AI launches Dream Machine as the video generation tools race intensifies

Luma AI has launched Dream Machine, a transformer model that generates high-quality, physically accurate, and consistent 5-second video shots, offering free (with limitations) and paid tiers for commercial use, capturing users' attention with its availability for public access.

Ellie Ramirez-Camara profile image
by Ellie Ramirez-Camara
Luma AI launches Dream Machine as the video generation tools race intensifies
Credit: Luma AI

Hot on Kling's heels, Luma AI has launched Dream Machine, a transformer model that generates 5-second high-quality physically accurate, consistent shots. Luma AI claims that Dream Machine can generate 120 frames in 120 seconds, a claim that is hard to test using the free tier which is limited to 10 daily generations out of a total of 30 per month, and has a wait time determined by how many paid users are in the query. Paid tiers are $23.99 monthly for the Standard plan, $79.99 for the Pro, and a substantial $399.99 for the Premier service. Every paid tier allows commercial use of the generated videos and has a 20% discount for yearly billing.

Luma AI highlights that Dream Machine-generated shots feature consistent characters that accurately interact with the physical world, cinematic and naturalistic camera motions, and realistic, action-packed scenes. Perhaps to adjust users' expectations, Luma AI even explicitly showcases the model's limitations: it will sometimes morph an object into another, generate non-realistic movement, have trouble delivering accurate text, and create Janus-like two-headed creatures. Regardless, what has captured users' attention everywhere is that, like Kuaishou Technology's Kling, Dream Machine is available to all users for free (with limitations) for better or worse.

Ellie Ramirez-Camara profile image
by Ellie Ramirez-Camara
Updated

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