Ascerta raises $18 million for enterprise AI measurement platform

Ascerta, formerly Pay-i, raised $18 million in a Series A led by Dell Technologies Capital and adopted its new name alongside the financing. The company says the funding will support a broader platform for measuring enterprise AI costs, adoption and business value.

Ascerta said Hitachi Ventures, BGV, Wipro Ventures and earlier investors also participated. The round brings its total funding to $22.9 million. Ascerta plans to scale its platform and go-to-market team while broadening integrations with enterprise AI tools. It did not disclose its valuation, the ownership sold or individual investor check sizes.

Ascerta describes its platform as a way to track what enterprise AI costs, how employees use it and whether individual projects create business value. Atlas measures AI value, adoption and return on investment; Forge tracks coding-agent use and productivity; and Convoy helps organizations get more value from provisioned AI capacity. Ascerta’s Atlas is distinct from World Labs’ Atlas world model for spatial intelligence.

The company says its customers include Atos and Wipro, and names Microsoft, AWS, IBM, Slalom and Trace3 as partners. Its release does not define the commercial scope of those relationships. Ascerta says David Tepper, Doron Holan and Erik Winters founded the company in 2024 after careers at Microsoft.

Ascerta claims its platform has improved return on investment from AI initiatives by 47% across customers, shortened agent launch times by 24% and cut wasted AI spending by 86%. The company did not provide a methodology, sample size or independent audit for those aggregate figures.