TIME is embracing the era of AI through partnerships with OpenAI and ElevenLabs

TIME, the renowned 101-year-old global media brand, recently announced it had forged strategic partnerships with two leading AI companies, OpenAI and ElevenLabs, signaling a new era in digital journalism.

As with the many, many, many media partnerships OpenAI has assertively negotiated in its quest to ingest every possible media archive it can get its hands on, the company's multi-year deal with TIME gives OpenAI access to TIME's archives spanning the totality of the brand's existence so it can enhance its products (train its models, in other words) and respond to user queries by displaying TIME content which features proper attribution and a link back to the source. The media giant will also be offered the opportunity to provide valuable feedback and share strategies that enable OpenAI to refine and optimize how ChatGPT and other products deliver journalism.

TIME will benefit from the partnership by leveraging OpenAI's technologies to build new products for its audience. TIME COO Mark Howard commented on the collaboration between the two companies, "[t]his partnership with OpenAI advances our mission to expand access to trusted information globally as we continue to embrace innovative new ways of bringing TIME’s journalism to audiences globally."

Similarly, TIME has implemented ElevenLabs' Audio Native technology on its website, introducing automated voiceovers for select articles. This collaboration results from TIME’s CTO, Burhan Hamid reaching out to ElevenLabs nearly a year ago while the media giant experimented with text-to-speech technology. The new Audio Native feature, offers TIME's audience an innovative way to engage with content, furthering TIME's mission of accessibility. Audio Native is already live on select TIME.com articles like this one, voiced by Brian from ElevenLabs' Voice Library.