AI Boosts Photoshop Creativity

Adobe has unveiled an exciting future for Creative Cloud by integrating generative artificial intelligence (AI) into its flagship software, Photoshop. With the introduction of Generative Fill, Adobe Firefly AI models can now be directly used within design workflows, providing users with a creative co-pilot to enhance their creative process.

Generative Fill, powered by Firefly, allows users to extend images, add objects, or remove content from images in a non-destructive manner. By using simple text prompts, users can achieve incredible results quickly and easily. This integration marks the beginning of Adobe's ambitious plan to incorporate generative AI across its Creative Cloud suite, empowering users with a tool to accelerate ideation, exploration, and production.

Adobe has a long history of AI innovation, with its AI platform, Adobe Sensei, delivering numerous intelligent features across its applications. Firefly, the family of creative generative AI models, has already gained significant popularity since its launch, generating over 100 million assets in just six weeks. It supports various functionalities such as image and text effect generation, vector recoloring, and now, generative fill. Firefly's models are trained on Adobe Stock images and other openly licensed content, ensuring that the generated content is commercially viable and free of copyright restrictions.

The deep integration of AI in Photoshop's core tools enables new creative workflows that combine ideation with precise creative control. Generative Fill intelligently matches perspective, lighting, and style, allowing users to achieve astonishing results while reducing tedious tasks. The ability to create content non-destructively in generative layers and rapidly iterate through creative possibilities enhances productivity and creative confidence.

Generative Fill is available as a web tool and as a module in the Firefly beta. It will be integrated into the general release of Photoshop in the second half of 2023. Adobe's commitment to AI ethics ensures content and data transparency, with features like Content Credentials providing attribution and distinguishing between human-generated and AI-generated or AI-edited content.

In addition to Generative Fill, Adobe has introduced other enhancements to Photoshop, such as Adjustment Presets, Contextual Task Bar, Remove Tool, and Enhanced Gradients, further empowering users to make complex edits and create unique designs more efficiently.

With its continuous focus on AI innovation and customer-centric approach, Adobe is revolutionizing the creative landscape by harnessing the power of generative AI to amplify human creativity and productivity. As the integration of generative AI expands across the Adobe suite, users can expect accelerated workflows, limitless creative possibilities, and the ability to transform ideas into reality at the speed of imagination.