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Amazon is celebrating the Fire TV device's 10th birthday with AI-powered voice search

To celebrate Fire TV's 10th birthday, Amazon published a recap on the AI Art feature, boasting over a million generations, and launched an AI-enhanced voice search providing personalized entertainment recommendations based on natural language queries.

Ellie Ramirez-Camara profile image
by Ellie Ramirez-Camara
Amazon is celebrating the Fire TV device's 10th birthday with AI-powered voice search
Credit: Amazon

Amazon recently glanced into the past to unearth some of the Fire TV devices' greatest moments. The first generation of Fire TV devices launched in 2014 and featured a mic on its controller, a first step towards controlling your TV with your voice only. Alexa integration followed shortly, in 2015, with innovations happening every year after. From updates to the voice remote to TVs with Fire TV built-in and the Fire TV Stick to groundbreaking innovations in accessibility such as Text Banner and support for Audio Streaming for Hearing Aids, Amazon's Fire TV has built a name for itself.

To commemorate Fire TV's tenth anniversary, Amazon is building on the device's trajectory by reporting on AI Art, originally launched in January, and introducing the revamped AI-powered voice search. To experiment with voice-activated and AI-powered AI Art users need only open the latter and provide Alexa with an imaginative prompt such as "create a background of a medieval castle on Mars" to witness the magic unfold as Alexa leverages Amazon's fine-tuned Titan Image Generator model to create up to four unique images per prompt. Created artwork can be refined using a range of available modifiers that rework the imagery in a specific style, such as pixel art, oil painting, watercolor, and others. Finished creations can be used as a Fire TV background and saved as saved to users' Amazon Photos accounts.

Since its January launch, Fire TV customers have generated over a million images, 84% of which started from a unique prompt. According to Amazon, popular requests include dogs, an oasis in the desert, dragons, cats, beaches, zombies, and even Alexa self-portraits.

Additionally, the characteristic Fire TV voice search got an AI-powered revamp. By combining the Alexa voice search with artificial intelligence, Amazon has unlocked an innovative way to interact with the Fire TV entertainment content and app libraries. This means that users can now access fresh and personalized content recommendations simply by asking Alexa using natural language. The experience is powered by an Amazon-built LLM, which enables Alexa to process natural language queries using complex or nuanced language and transform them into contextual, personalized TV show and movie recommendations that include content from each user's Prime Video and subscription libraries. Alexa understands topic, plot, genre, and even quote queries.

The AI-powered Fire TV search experience has begun rolling out to US English customers on Fire TV devices running FOS6 and later. Amazon expects the feature to be available on all eligible devices in the coming weeks. AI Art is already available on devices compatible with the Ambient Experience.

Ellie Ramirez-Camara profile image
by Ellie Ramirez-Camara

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