Google ramps up user safety and information integrity strategies as US elections draw closer

In a recent blog post, Google shared more about its strategy to ensure users in the United States can find reliable and trustworthy information about the upcoming elections, monitor possible threats to the election's integrity, and support the safety of high-risk users—including elected officials, campaign workers, and journalists. The company's current strategy builds on the measures announced in December last year, which detailed some of the actions Google would undertake to support every election happening worldwide during 2024, including the US Presidential Election.

Google has taken several actions across some of its services to ease access to high-quality information about the US elections. The company has partnered with Democracy Works so US-based Search users can find reliable and truthful information and resources from state election offices, curated by the organization. Other measures include a panel topping some YouTube search results pages to highlight election information, including links to candidates' official channels; a special badge identifying apps from government agencies on Google Play; and restrictions on responses to elections-related queries from generative AI products.

To counter potential threats and abuse of its services, Google announced that its Threat Analysis Group is monitoring for influence operations and cyber attacks. Moreover, the company stated that it would continue tracking problematic content and enforcing its policies on sensitive topics, including manipulated media and misinformation spread to undermine trust in democratic processes. Google will also offer enhanced protection measures for high-risk users such as elected officials and journalists. These include the Advanced Protection Program, security training sessions, and the distribution of 100,000 Titan security keys.

Finally, Google is expanding its efforts to bring transparency to AI-generated content. The company will extend SynthID watermarking to more AI tools and introduce automated disclosures for YouTube election ads featuring synthetic content. By tailoring its plan, focused on these three key areas, Google expects that it will be able to support the upcoming US elections in the same capacity it has been delivering for the global elections that have already taken place this year.