One of the latest AI-powered trends is the one of videos that can make people speak different words or languages. David Beckham famously launched a campaign for the fight against malaria with a video in which he delivered his message in nine languages. Since then, video generation tools have not been without controversy. In one of the more infamous cases, the Republican National Committee responded to Biden's re-election announcement by publishing a video advertisement that included AI-generated images of the domestic and international crises that would allegedly follow the Biden-Harris re-election in 2024.
This is an unfortunate situation because AI-powered video generation tools can be vastly helpful in solving real-world video generation needs. At least investors are aware that the market for these platforms is booming. Synthesia, the platform behind David Beckham's video that lets users create personalized videos from plain text, has recently raised $90M, bringing its total to $156.6 million. One of the drawbacks that users of platforms like Synthesia often experience is that the intervention required to generate a video hinders the wholesale generation of a larger number of items.
Enter Hamburg-based company Oxolo. The company just raised 13M EUR in a Series A funding round led by DN Capital, with the participation of other German angel investors. The raised money will help fund their innovative AI-powered video generation platform boasting several remarkable features, such as the possibility of automatically generating a full product video by providing the product's URL. The configuration wizard allows users to choose the targeted platform, aspect ratio, targeted age group, and language. The platform also lets users pick from a selection of AI-generated actors, templates, and voices. Once all the available customization options are set, the video, including its script, is generated with one click.
The videos can be further customized post-generation, and every change is instantly applied to the video without the need for regeneration. There is also the option to feed custom images and text scripts to the automatic generator and an expert mode in which videos can be manually generated from scratch. Subscribers can also upload a recording of their faces to create a custom AI-powered actor for their videos. The platform also uses AI to compile performance data from the embedded videos. The collected data is available on a separate statistics dashboard that provides insights into the videos' performances, and the company has stated that automatic video optimization is not yet available.
Users can generate videos via Oxolo's hosted video creator or using the API. In any case, video pricing is calculated using credits, with each generated video costing five credits. The free subscription includes 15 credits, and the number of available actors, scenes per video, and templates is limited. Basic and Business subscriptions can be paid on a monthly or yearly basis and extend the range of customization possibilities. There is also the possibility of acquiring an Enterprise subscription on a per-request basis. Notably, the API, priority support, and analytics tools are only available to Business and Enterprise subscribers. Basic pricing starts at $49.99 yearly, or $59.99/month. Business subscriptions start at $399.00 per year or $499 per month.