Perplexity and Polymarket team up for enhanced search results

Perplexity, the AI-powered search engine, has joined forces with the prediction market Polymarket to build AI-driven news summaries of events enhanced with real-time probability predictions. On Perplexity AI's end, when users search for an event, they can see news summaries including real-time probability predictions sourced from Polymarket and visuals based on Polymarket's predictions, generated by the AI platform Tako. Polymarket is also preparing a column that leverages the Perplexity Pages features, which will be featured in Perplexity's Discover section. Perplexity is reportedly exploring the possibility of featuring more third-party (paid) content on its Discover page.

Both companies are also preparing for Polymarket to display AI-driven news summaries when Polymarket users search for a specific event on the platform. The summaries in the Polymarket queries will display news related to the event taken from Perplexity's search results. With this, Polymarket will become a Perplexity API customer, and the latter will generate revenue every time API calls result from Polymarket users searching events and asking questions about them on the Polymarket website. Although Perplexity claims it is a consumer company, a strategy to expand its API business must not be an unwelcome addition.

News of Perplexity's partnership with Polymarket follows Perplexity's launch of its Publishers Program, which was announced promptly right after the controversy that arose when WIRED published a thorough investigation into the company's unethical data scraping practices, which the company still seems to stand behind.